APW

Identity & Design

APW is the Geneva based wealth management branch of Grup Andbanc. At Firma, we developed the new brand, its visual expression and its website.

For the development of the APW identity, we used the color and typographic criteria already established for the Andbanc identity, to emphasize APW's connection with the bank.

In addition, we developed the brand's verbal identity, creating the different "claims" and "copies."

Based on this, we designed the website with the required approach for APW clients, taking into account its quality as private bank.