Featured projects
BIMBO
Brand Strategy, Identity & Design, Communication Strategy
"Recetas Buenísimas" is an innovative project developed by Firma to engage the best cuisine bloggers to develop new recipes for the new bread "Bimbo Buenísimo".
The project started with a "Breadstorming": a creative brainstorming to reinvent the possibilities of the Bimbo bread to which we invited 10 of the best cuisine bloggers. A bloggers meeting with the goal to create and prepare recipes with the new "Bimbo Buenísimo" bread as star ingredient.
The result of the event with the bloggers has been published on the new website www.recetasbuenisimas.com. This is a 2.0 website where you can consult the video-recipes of the bloggers and find out about the breadstorming experiences. It also has an area where users can join in and share their own "recetas buenísimas".
During the event the bloggers presented their innovative recipes and exchanged ideas, experiences and tricks to revitalize the possibilities of the Bimbo bread in the creative cuisine.
Furthermore, the recipes created by the bloggers were added to the back part of the Bimbo Buenísimo packs. Each recipe was printed on more than 2.000.000 packs!
