Featured projects
DKV
Brand Strategy, 360º Creative Concepts, Identity & Design, Communication Strategy
DKV and ERGO change their focus to become specialist brands: DKV for health insurance and ERGO for life, home and funeral insurances. At Firma, we developed the new brand architecture, defined the visual identity for communication actions and shops and created an internal communication plan to explain the company's new reality to its employees.
DKV and ERGO, "Together, safer". Together, the two companies offer a specialized and valuable range of services, supported by their high international prestige. To emphasize this, we created a characteristic graphic design using crosses, making a link to the world of health care while at the same time referring to the two brands' combined forces.
We determined the way in which the different brands of the merged company relate to one another. DKV Group as a trademark, DKV as a specialist in medical insurance and ERGO as a specialist in life, home and funeral insurances. Each brand has its own claim, whereas for applications in which they coexist we have established the claim "Together, Safer".
To communicate the new reality of the company internally, we made a brand book to explain the activities of the two brands and the relationship between them.
In addition, we designed and managed the production of merchandising to stimulate the feeling of being a member of the company as a team, making a comparison with the world of sports. A cap, a scarf and a DKV-ERGO sports newspaper were handed out to the employees.
