Featured projects

ESADE

Brand Strategy, 360║ Creative Concepts, Communication Strategy, Advertising & Media Planning

We have a strong involvement with ESADE. Many of the people working at Firma studied there, some of us even give classes there and since 2007 we provide them with overall branding and advertising services: recommendations about brand arquitecture, criteria for visual identity, management of media planning and creation of advertising.

CREATION OF THE MSc IN MARKETING MANAGMENT VIDEO
Promotional video of the MSc in Marketing program from the vision and experience of real current students.

WEB DESIGN
ESADE started a process of web redesign. The objective is not to create an entire new site but to evolve it's graphic design keeping most of the structure and specially the content management system that is being used. This fact brings up some limitation but also was a challenge for Firma.

ESADE web ELC

The result was a significant evolution concerning the visual style of the site. We created vertical webs, with more free space to stimulate the reading, and using some corporate graphic elements to achieve a more modern look and feel.

The first website to come to live is the new ESADE Executive Language Center site. Our proposal was a simpler and fresher and user oriented site, with a clear access to all the courses range.

ESADE web ELC

Following the same structure and style we also created the new website for Executive MBA Program.

ESADE web EMBA

CREATION OF THE CORPORATE VIDEO
ESADE's corporate video is finally live. 40 people, 17 countries, 6 languages. The diversity of ESADE community is captured in the new video for the school, that was conceptualized and coordinated by Firma from beginning to end.

Eugenia Bieto illustrated by Martin Mörck, with testimonial.

esade testimonial martin morck

Javier Solana illutrated by Martin Mörck.

esade testimonial martin morck
ESADE Testimonial
Esade Manel Adell
ESADE Testimonial

ESADE RUNNING
Design of the shirt for the participants in the Marató de Barcelona 2012.

ESADE_running1

ESADE WALL
Development of infographics about ESADE for two walls: "ESADE Today", detailing the institution's key figures and "ESADE's History", showing the school's evolution since its creation in 1958.

Esade
Esade
Esade

VISUAL STYLE
We provided the institution's corporate claim, 'Inspiring Futures', with a visual style.

ESADEInspiring-Banderole

Motion graphic to wish a happy new year 2012.