Featured projects
JANUS
Identity & Design
Even though the biomedical industry is one of the fastest growing, highest potential sectors, it has traditionally dedicated few resources to creating strong brands, due to its scentific background and close ties with the field of research. With the maturing of the sector, the increase of competition and the appearance of other stakeholders (investors, public sector, media, etc.) the need to create a brand that reflects the inner reality of the company has become evident. It is not only important to be innovative, you must also make clear that you are.
This is what Janus Developments, a consulting firm specialized in the management of biotechnologic projects for which Firma has created a new visual identity, has done. The new visual identity is a reinterpretiation of the myth of Janus, the two-faced Roman deity, god of transitions and patron of new projects. A tailor made typography was created, consisting of a single band that forms a unit by folding onto itself.
The two faces, the folding and the overlaps form the main elements of Janus Developments' visual style.
Janus gives strategic and business advice regarding discoveries with economic potential, as well as providing startup capital investments.
