Featured projects

KFC

Naming & Verbal Identity, Identity & Design

Creating the new KFC brand for the coffee and beverage store in store

K Point
K Point
K Point
K Point
K Point

K Point is the meeting point for KFC. A more relaxed place to have a coffee, have breakfast or enjoy a smoothie. In Firma we have build a team along with Decorner, our architecture partner to create all the touch points of the brand: from a napkin or the menu boards to the operational and structural solutions.

kpoint by kfc

With KPoint we introduce in KFC the new tendency in fast food restaurants of coffee and beverage stores. A logical idea to cover the valley hours and offer a new and complementary experience that enriches and widens the brand territory.

kpoint by kfc
kpoint by kfc

The opening in San José (Costa Rica) and Quito (Ecuador) in July and November 2012 is proving KPoint as a succesful proposal that will expand to the different countries of Latin America and (we hope) to the rest of the world.

kpoint by kfc