Featured projects

PEPSICO GNG

Brand Strategy, 360║ Creative Concepts, Identity & Design

In 2010, PEPSICO created the Global Nutrion Group (GNG) who has the mission to deliver breakthrough innovation in the areas of fruits and vegetables, whole grains, dairy and functional nutrition. The unit  is part of PEPSICO's long-term strategy to grow nutrition businesses from about $10 billion in revenues today to $30 billion by 2020.

Since january 2011, FIRMA has been helping Chicago based PepsiCo GNG in the areas of innovation, portfolio and branding strategy for its vegetable corridor. It is a global and ambitious project to define accessible, nutritious and affordable ways to have a healthy and great-tasting product portfolio.

PEPSICO GNG
PEPSICO GNG