Featured projects
SARA LEE INSECTICIDES
Brand Strategy, Naming & Verbal Identity, 360º Creative Concepts, Identity & Design
Sara Lee's global insecticides department is based in Barcelona. All strategic decisions affecting the company's insecticides brands are taken here. Firma works on a constant basis with Sara Lee Insecticides, giving on-going advice on several branding projects, both on national and international level.
CREATION OF THE WEBSITES FOR ALL BRANDS
We are working on a major web project for all Sara Lee's insecticides brands worldwide. We have created a web platform that can be replicated in all countries and for all different brands, keeping the same structure but allowing adjustments to the "look & feel" of each local brand. The aim of the webs is to position Sara Lee as the expert in insecticides that it really is.
Design: Folchstudio
Programming: RunRoom
CREATION OF SPECIFIC PRODUCTS
We created eSens, an insecticide with a new positioning: the effectiveness of Cruz Verde combined with the protection and respect for the ones you love. The product proved to be successfull, with a turnover of 2 million euros in its first 11 months on the market, without having negative side effects on the other Cruz Verde products.
To transmit the desired positioning, we created the product name; the packaging, using blue and white colors and a photograph reflecting well-being; the descriptor claim (fly screen odorless) and the brand ingredient "formula alersin", specifiying the hypoallergenic product formula.
We created Natura, the first insecticide brand elaborated with natural ingredients. Cruz Verde's response to environmental friendliness and sustainability.
CREATIVITY OF THE LOCAL CAMPAIGNS
Creation and design of an outdoor communication campaign which was locally distributed to the main populations of "el Vallès" that were affected by the tiger mosquito.
