SPLENDIA

Naming & Verbal Identity

Naming project for one of the biggest web portals focused on booking luxury hotels with character.

TravelSelection.com, the previous name of Splendia.com, was a descriptive and generic name. And impossible to register.

The company, located in Paris, Marrakech and Barcelona, asked for an evocative, registrable name that would function as a brand builder. This is how the portal www.splendia.com was born.