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UNITY

Naming & Verbal Identity, Identity & Design

UNITY is a new brand of customized watches. Fine watchmaking in a ultra-limited edition of "1 out of 1". This singularity is achieved through the online customization that allows the customer to choose each one of the different pieces to create a unique and personal watch.

At Firma we have collaborated on the creation of the name and the visual identity of the brand. The name describes the essence of the brand. The singular piece. The unity. On the other hand, the symbol of the brand builds the letter N of the logotype from the representation of the 1/1 edition. This symbol acts as Brand icon and appears in some of the pieces that compose the watches.

The industrial design, engineering and the web configurator has been developed by Edda.

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