XUNTA DE GALICIA

Naming & Verbal Identity

Naming project for the brand that promotes Galician culture in general and its sub-brands that focus on several cultural areas. Graphic design: Revisión

The selected brand, The Galician Way, represents the Galician way of doing things or the 'xeito' gallego, which can refer to any artistic expression of the Galician people. The sound of the name and its association with the pilgrimage known as 'El camino de Santiago' emphasize the role of the brand as ambassador of Galician culture.

Toghether with The Galician Way, sub-brands were created for each of the cultural areas, forming a family of clear and well structured brands.