Featured projects
ESADE
Brand Strategy, 360º Creative Concepts, Communication Strategy, Advertising & Media Planning
We have a strong involvement with ESADE. Many of the people working at Firma studied there, some of us even give classes there and since 2007 we provide them with overall branding and advertising services: recommendations about brand arquitecture, criteria for visual identity, management of media planning and creation of advertising.
CREATION OF THE CORPORATE VIDEO
ESADE's corporate video is finally live. 40 people, 17 countries, 6 languages. The diversity of ESADE community is captured in the new video for the school, that was conceptualized and coordinated by Firma from beginning to end.
CREATION OF ADVERTISING AND MEDIA PLAN
For ESADE, we manage the creation of advertising and media planning, on corporate level as well as for the majority of its departments and programmes.
Creation of the 2010-2011 media plan based on "inspiring futures": testimonials combined with illustrations by Martin Mörck.
Eugenia Bieto illustrated by Martin Mörck, with testimonial.
Enric Bartlett illustrated by Martin Mörck, with testimonial.
Javier Solana illutrated by Martin Mörck.
VISUAL STYLE
We provided the institution's corporate claim, 'Inspiring Futures', with a visual style.
CREATION OF COMMUNICATION ELEMENTS
Graphic adaptation of 'Inspiring Futures' for the ESADE's Foundation Christmas card.
