GRANDVALIRA

Brand Strategy

We carried out the brand audit preliminary to the fusion of two ski resorts and defined the brand strategy and positioning for the resulting ski area, the biggest in the Pyrenees. Together with designer Silvia Ponce, we also created the resort's visual identity and its multiple applications on the slopes and installations.

Grandvalira is the largest ski area in the Pyrenees, originated from the fusion of Soldeu El Tarter and Pas de la Casa Grau Roig.

The new visual identity makes use of different colors to identify the different areas of the ski resort.

The graphic system created is used in all the communication media and the labeling of the entire season, thus generating a strong and consistent graphic identity.