Brand Strategy

The solution of a problem lies in its understanding. Which is why we start every project with a strategic analysis and the definition of the brand concept. These form the basis on which we develop the whole process of creation, implementation or launch of a brand.


Intervention areas
  • Market and trend analysis
  • Audiences and segmentation
  • Competitors and references
  • Internal analysis
  • Communication audit
  • Definition of brand essence and promise
  • Brand values and personality
  • Reasons why and reasons to believe
  • Positioning strategy
  • Brand architecture
  • Brand experience