Naming & Verbal Identity

Generally speaking, many changes we go through are for the better. But a name is something that should never change. This is why the naming process is much more than just another chore. In Firma, we have developed the NameInspiration method with which we have successfully created names for Trident, CruzVerde, San Miguel, Mediapro, etc.

Intervention areas
  • Corporate, product and service naming
  • Baselines and taglines
  • Claims and slogans
  • Brand confirmation and registration
  • Internet domain confirmation and registration