The excellence and professionalism of the Swiss is a stereotype that is hard to run away from, and the case of Alpadia is not helping. This group of Switzerland based language schools - with presence in France, Germany and England - is well-known not only for their qualified teaching and the support given to students, but also for the multicultural and open approach of their classes.
Back to stereotypes; who could be more multicultural and multilingual than the Swiss, given that Switzerland’s official languages are German, French, Italian and Romansh, accompanied by Swiss German, Franco-Provençal and Lombard? Not bad for a population of only 8 million people.
We were asked to design the brand’s visual elements that we then applied to their brochures and other touch points.