Firma has been ESADE’s branding, advertising and media planning agency since 2008. We have lead several projects related to a variety of disciplines, from brand architecture and design to advertising, trying to reach the highest standards in communication for one of the most renowned Business Schools in Europe. Our specific motivation derives from our strong involvement with the school, since many of the people working at Firma studied at ESADE and some of us teach there.
Times change, and so do tools. We have been evolving and learning together with one of our most loyal clients to find the best strategies to grow together - a challenge we have always been happy to accept.
Amongst the many ESADE projects, we developed the master design for the brochures of several programs, designing one or two brochures for each category. We also carry out ongoing work on the design of digital materials such as websites, landing pages and newsletters. In addition, we have designed specific projects such as signage, info graphics displayed on some of the buildings' walls, Christmas cards, program videos, etcetera.
Last but not least, we are responsible for ESADE's whole advertising strategy, both for print and online, always with a strong focus on results. We have designed all the creative elements and have taken care of media planning: from strategy to implementation and analysis.