Granell

Coffee roasted
the Spanish way

Granell coffee is roasted next to the Mediterranean, surrounded by the fine weather, sun and scents that shape the Spanish spirit: joyful, warm, passionate and spontaneous.

In order to benefit from these values, especially relevant for the international market, we created a unique proposal for Granell under the claim “Roasted the Spanish way”. We developed a strategy and specific language that would leverage on the attractiveness of Spain and the Mediterranean, which could then be translated into the design of a new website, brochure and a new product line. We teamed up with illustrator Charlotte Molas for the packaging design of these new “Mediterranean Blends”.