The innovation program of VidaCaixa

In 2016, VidaCaixa, an insurance company part of Grupo Caixabank, started an innovation program that stimulated interpreneurship for the development of new products and competitive services for their consumers. The purpose: take advantage of internal talent to generate distinct ideas and therefore work to maintain VidaCaixa´s leadership in the insurance sector.

From Firma, we helped create and communicate the campaign “Innovida, a year for inspiring, creating, and innovating.” This campaign requires an ambitious calendar of conferences, events, and competitions.

The identity generated by Firma, will consist of a reinterpretation of corporate colours with the purpose of creating “patterns” based on their creative expression. The operation embodies the corporate brand with a more distinguished and personal collection.