In 2016, VidaCaixa, an insurance company part of Grupo Caixabank, started an innovation program that stimulated interpreneurship for the development of new products and competitive services for their consumers. The purpose: take advantage of internal talent to generate distinct ideas and therefore work to maintain VidaCaixa´s leadership in the insurance sector.
From Firma, we helped create and communicate the campaign “Innovida, a year for inspiring, creating, and innovating.” This campaign requires an ambitious calendar of conferences, events, and competitions.
The identity generated by Firma, will consist of a reinterpretation of corporate colours with the purpose of creating “patterns” based on their creative expression. The operation embodies the corporate brand with a more distinguished and personal collection.