Media Planning

Media planning has recently experienced radical changes, but some players still haven’t figured out how to adapt to this new reality. Despite the fact that current brand’s objectives are, in essence, similar to what they have always been (awareness, positioning, engagement, sales…), the tools to reach these objectives have changed significantly. The movement of the investment from paper to a digital environment and the arrival of new actions focused on performance have changed the rules of the game which now require high levels of flexibility and commitment to match reality.

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Intervention areas

  • Calendar and purchase
  • Materials management and control
  • Media and new developments compilation
  • Media selection
  • Media strategy
  • Negotiation
  • Reporting
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