Naming & Verbal Identity

Generally speaking, many changes we go through are for the better. But a name is something that should never change. This is why the naming process is much more than just another chore. At Firma, we have developed the NameInspiration method with which we have successfully created names for Trident, CruzVerde, San Miguel, Mediapro, etc.

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Intervention areas

  • Baselines and taglines
  • Brand confirmation and registration
  • Claims and slogans
  • Corporate product and service naming
  • Internet domain confirmation and registration
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